DIESEL
Amidst a worldwide oil crisis when diesel was considered to be an alternative fuel, Founder Renzo Rosso named his alternative jeans brand Diesel as a standout against prevalent casual wear giants that came before. Since 1978, Diesel has been breaking the rules and setting the standards for a way of life — one that encompasses a mantra of distinction and luxury. From jeans to premium casual wear, Diesel has spent the last 40 years making the masses look good.
Kowloon
Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui